Draining the swamp: how I found the essentials of business success
Tuesday, April 9th, 2024
My goal is to help entrepreneurs in the info-product space grow their businesses and make more money.
One of the ways I do that is by eliminating the time you need to spending wondering, worrying and researching WHAT you need to do, HOW to actually do it, WHY it works in the first place, and WHEN you should do it (in what sequence).
I figured if I can help you with those four things, you can easily and quickly tackle the only thing left: actually doing the thing.
After I started modeling the pros, I realized that there are thousands, millions of different methodologies, strategies, tactics, hacks, programs, courses, memberships, events, etc...
It started getting totally overwhelming.
There was no possible way to consume, learn and master this much content. Ever.
I had to come up with a different approach to developing my business skills.
But I couldn't help ask...
Who was right?
Who was wrong?
Was anyone right or are they all wrong together?
Should I just pick one approach to starting and running your business, or should I mix and match different approaches?
After years of asking these and other questions, I started to realize patterns.
Each expert I was following had different names and stories wrapping their methodologies, but the core elements remained the same.
It's like they had all found the common denominators of success that worked regardless of your personality type, industry, or market changes.
Some things were essential, some things were important and some things were extra bonuses if you had time.
I wanted to know what those common denominators were and the best practices for each.
My research changed from: "What is the best approach to running a business..." to: "What do all experts have in common and how can I just do that?"
I started compiling lists, going through all the programs and courses I had access to with a whole new perspective.
I went to the bottom of the swamp to find answers that I knew were there, but weren't obvious, simple or clear.
Pathfinder Pro is what emerged.
This is my attempt to simplify the dozens of different methodologies I've studied, found the most useful and relevant, and give you the patterns of successful entrepreneurship.
I wanted to know WHAT to do, HOW to do it, WHY it works, WHEN to do it and WHO is succeeding at it right now.
That is what Pathfinder Pro is all about.
Tomorrow I'll tell you more about how we do what we do,
Josh
PS How many courses and programs have you bought?
Which ones were useful?
Which ones weren't?
Have you watched my latest video on youtube? If not, take a minute out of today to see what all of the buzz is about.
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