I found the "holy grail" of business software (you won't believe what it is!)
Wednesday, April 24th, 2024
Over the past 15 years I've worked with tens of thousands of entrepreneurs.
Some successful, others not so much.
I don't believe there's one single thing that will guarantee your success.
There's actually dozens, maybe hundreds of things that determine if you'll succeed or not.
"Secrets of success" are usually just common sense applied consistently making it common practice.
Every so often, someone comes up with a really clever idea that's actually game changing.
If you've been doing this a while, almost no one has some secret sauce that you don't already know about. It's just that they're consistently implementing the solution that you gave up. They're having success and you're not because you're not focusing on the basics.
Rick Sapio (one of my business mentors who just happens to be a billionaire) pounded three words into my head from the first time I met him: simplicity, probability and leverage.
He says that if something isn't simple, you won't do it or you won't do it consistently.
Higher complexity equals slower speed and company growth. Plus it makes it harder to hand off to someone else.
"Monotony is the destination of all business ventures. Beat the drum and never stop."
One thing that kills startup entrepreneurs is tech.
Technology has come a long way in the last few decades since I started and it's STILL too complicated for some people.
If you're running an online business then your business lives somewhere online in some software.
Your brand needs a home, a permanent place of residence.
Without a simple place to do your work, you'll never be able to start or scale your business.
Where do you accept payments?
Send emails to your customers?
Fulfill on your products or courses?
Schedule meetings, run webinars, build sales funnels, manage your videos and more?
Problem #1 there are HUNDREDS of different business software solutions.
Problem #2 is 99% of them are garbage. Almost all of them overpromise and underdeliver. Almost all of them are too complicated, too slow or too focused on useless features that don't actually help you make money.
In 2023 we spent the ENTIRE YEAR (literally), testing every major business software solution on the market.
We wanted to find the "holy grail" of business softwares so YOU DIDN'T HAVE TO.
We wanted to answer this software question once and for all because we know how scatter-brained and flaky we are and all of our entrepreneur buddies are.
New, shiny, fancy softwares come out every DAY and honestly I love researching new companies, marketing and business solutions.
But that wasn't my job or what my company was about.
I needed something that worked and didn't get in the way so I could stay focused on building my business.
We tried...
We ran actual companies out of these softwares to determine which one was the most simple, powerful, flexible and had all the essential money-making features we needed.
Again, most software companies had better marketing than software.
While most could TECHNICALLY do what they claimed in their marketing, most were way to complicated and not user friendly.
We needed something that was intuitive, simple and fast.
A solution that anyone could implement and learn in hours (not days or weeks).
Only ONE software made the cut - with two runner ups.
Beginning of 2024 we finished up our research and experimentation, and crowned Kartra as the king of business software.
(We'll keep you posted if this changes. haha)
If you're wanting to sell info-products (courses, memberships, books, coaching etc...) there's nothing better.
Here are just a few things you can do on this platform...
And they recently just came out with Kartra AI which can literally write email campaigns, text messages and entire sales pages for you AND it adds information about your business, offers and products into the mix.
Bye-bye generic, boring sales copy.
But what we like most about this platform is how simple and fast it is.
You literally don't have to watch a single tutorial on how to use it.
Get in, make mistakes, get messy (name that movie! haha).
You can't break anything cuz they have a trash bin that collects anything you delete (on purpose or on accident).
Yes we're affiliates for Kartra - click here to join today. 🙂
Yes we promote these guys like crazy.
But more importantly, these guys have simplified and streamlined our business like nothing else.
It's our business and marketing foundation. Everything we do builds off of Kartra.
You can do your own testing and find the best for you if you want.
We already did that and have literally hundreds of pages of research on why.
I'll be the first to admit, this does NOT solve all your problems and is not the ONLY solution. Every solution is has it's pros and cons. And every use-case needs a specific answer to specific issues.
But, in general, overall, 9/10 we found that Kartra was able to meet and exceed all the needs of our clients and handle any load we through at it.
Whether you're just starting out or are a multi-million dollar enterprise, Kartra can handle it.
So wherever you decide to build your business, whatever software you choose to use; make sure it's fast, simple and can scale with you because the rain is coming.
See you next time,
Josh
PS The two other runners up to Kartra are:
1) High Level and 2) ClickFunnels.
1) The thing that sent us packing from High Level was their pay-per-email. We had a client with 30,000 leads and they wanted to send emails everyday (as all good marketers should).
High Level charges $0.675 x 1,000 emails.
Not a ton right?
We did the math...
$0.675 x 30 (30,000 total leads / 1,000) x 30 (total days to send) = $607.5 PLUS software cost.
No thanks.
2) ClickFunnels was founded by Russell Brunson, one of the greatest marketers on the planet. If he recommends a software I'm going to take him seriously.
However their launch of ClickFunnels 2.0 slowed them down a ton.
they're still climbing their way back out of that hole and it's still a great platform.
But it definitely doesn't have all the bells and whistles Kartra and GoHighLevel has.
In the next year or two they'll probably be ready to compete again, but right now they've got a lot of bugs and are just starting to add what I consider essential platform functionality.
As of now, Kartra's still leading the pack.
Have you watched my latest video on youtube? If not, take a minute out of today to see what all of the buzz is about.
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